Our Story



Sadly, Jaden passed away when he was only 8 months old. He was the sweetest soul. He would clap his hands when he got excited. He loved music, books and daddy's spaghetti. Even though he is not here with us, I make it a point to share memories of him with his little brother and sister. My heart was and will forever be broken but from my great loss, I've made a vow to make my life count for something.


After his first birthday, I launched my first business, Joeys On The Go. I put so much of my heart and soul into that business. During my time at Joeys On The Go, I've discovered the impact I could make in family's lives by selling European Baby Formula. I received the sweetest messages from our customers after receiving their delivery or shipment. I've gotten lots of hugs (pre-covid era) and our customers were always happy to see me. One evening around 11pm. I received a text message from a customer. She needed Holle the following day for her friend who just got diagnosed with breast cancer. Her friend needed to start chemo and had to immediately stop breastfeeding her 5 month old. Being able to help filled my heart with so much joy and gratitude. In that moment, my mission became undeniably clear.

and that is exactly where I want to be.
